![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://cdn-images-1.medium.com/max/838/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J36RFA/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J36RFA.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
Classic Football - Fantastic Puma King football boots advert from 1970 featuring Gordon Banks and Pele. | Facebook
![Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
![Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part? Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?](https://pbs.twimg.com/ext_tw_video_thumb/1608635677796712450/pu/img/a206F6i4oG6ekFTv.jpg)
Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?
![2-1973-034-Pele-034-Puma-Soccer-Shoes-Vintage-Print-Advertisements | Soccer shoes, Puma, Soccer boots 2-1973-034-Pele-034-Puma-Soccer-Shoes-Vintage-Print-Advertisements | Soccer shoes, Puma, Soccer boots](https://i.pinimg.com/736x/63/92/b2/6392b2ace61d9e72b6967b79847495d9.jpg)
2-1973-034-Pele-034-Puma-Soccer-Shoes-Vintage-Print-Advertisements | Soccer shoes, Puma, Soccer boots
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg?crop=0px%2C214px%2C2950px%2C1966px&resize=1080%2C1080)